The Client

Ethical Workforce is a leading UK-based recruitment agency with a mission to provide fair, transparent job opportunities—connecting reliable staff with reputable employers across sectors in and around London.

The Challenge

Ethical Workforce needed a results-driven Facebook Ads campaign to generate high-quality staff leads for their growing agency. The focus was on reaching active job seekers in and around London with compelling, on-brand visuals.

Our Solution

We worked closely with their team over a monthly period to design scroll-stopping ad graphics, write clear, engaging copy, and manage ongoing performance of paid ads. Our strategy focused on geo-targeting and audience refinement to maximise impact.

The Results

The campaign delivered over 100 high-quality, tailored leads—boosting sign-ups and helping to build a strong candidate pipeline for Ethical Workforce’s recruitment team.