The Client

Naked Matcha Tea is a UK-based health and lifestyle brand offering high-quality matcha products. They focus on delivering premium, natural products that support wellness and an active lifestyle.

The Challenge

Naked Matcha Tea wanted to launch their Instagram presence and build a strong community around their products. They needed help with account setup, content creation, and visually styling their product imagery to reflect their brand identity. The goal was to attract subscribers, drive sales, and establish a professional, community-driven social presence.

We worked closely with the team to organise and lead a photoshoot, style product images on-brand, and highlight the benefits of the products through engaging captions. We also set up their Mailchimp email subscriber system and guided them through the Amazon FBA setup.

The Results

• Grew the email list to over 1,000 subscribers in the first month via Mailchimp.
• Achieved over 50 orders in week one, with many repeat purchases through subscriptions.
• Created a visually cohesive, community-driven social media presence that engaged the audience and reflected the premium, lifestyle-focused brand.
• Successfully supported their Amazon FBA setup, helping scale sales beyond social channels.