Imoves has historically been sold to primary schools at the whole school level – and predominantly in the UK.

However, in response to the current Covid19 Coronavirus Pandemic, they made access to all our resources temporarily free (a normal subscription is £995 per year per school).

They approached us to help get this message out to as many primary school teachers, and head teachers – as possible – in fact they wanted to get our message out to anyone and everyone who is working with primary school children at this difficult time – so classroom assistants, homeschooling parents and private schools too – and not just in the UK – but worldwide – anywhere that speaks English!

Through organic engagement techniques, their goal was to get at least an extra 5,000 active users in 3 months.

How did we help achieve this?

– Joining the relevant Facebook groups (school based focus – always full of teachers/staff) and post regular , engaging content that refers to your company and your offerings

-Trialing and utilising the most effective set of niche hashtags

– Expanding captions to be more informative, can benefit your posts reach due to instagrams algorithms 

– Actively engaging with the relevant accounts, e.g. After finding the most appropriate hashtag , I will individually leave a tailored comment/message to all staff in a school setting – which will ultimately drive them to your page, and website.