The Client

Imoves Education has historically been sold to primary schools at the whole school level – and predominantly in the UK.

However, in response to the recent Covid 19 Coronavirus Pandemic, they made access to all their resources temporarily free (a normal subscription is £995 per year per school).

The Challenge

They approached us to help spread awareness of this campaign to as many primary school teachers and head teachers as possible. In fact, they wanted to get their message out to anyone and everyone who was working with primary school children during this difficult time – so classroom assistants, homeschooling parents and private schools too – and not just in the UK – but worldwide – anywhere that speaks English!

The Results

Through social media related organic engagement techniques, their goal was to get at least an extra 5,000 active users in 3 months.

How did we help achieve this?

• Identifying and joining relevant education based Facebook groups that had a large number of their target audience already actively engaging in. We utilised these groups to publish and share our content as well as engage with like-minded individuals sand those who could possibly benefit from our free resource offerings!

• We created scroll-stopping graphics and creative captions to promote this campaign and therefore increase the overall reach of each post. This meant more eyes were on our posts and in turn, the number of website visitors also increased.

• Organic engagement techniques that were personalised and tailored to each individual. Our specialist team engaged daily with relevant accounts which ultimately increased awareness of this great campaign!