The Client
Obedio & Notspot are a well established business that provide ultra fast broadband for homes, businesses and events in even the most rural areas of the United Kingdom.
The Challenge
The company wanted to level up their social media presence and use their platforms to showcase the unique services that they offer to the right target market – specifically businesses and households in rural areas of the UK. Lawrence, the founder, pointed out that their main USP against their big competitors was that they offer Gigabit Ethernet Access which is being rolled out where fibre can’t reach, meaning they can provide top quality internet solutions in the most remote towns across UK. The knew that social media marketing had the power to help them build authority within the rural broadband niche, but didn’t exactly how – that’s where we came in!
The Results
Our team of creative designers began to delve into work and produced some high quality, effective graphics that stayed within Obedios’ brand guidelines but also portrayed a personality. Our experienced content writers also worked hard developing engaging captions that provided useful information to the viewers and helped to build an authority in their niche.
Over several months, their social media pages grew over 100% in terms of audience reach and this correlated in a signification increase in lead generation too, meaning more business for the team behind Obedio!